WHAT WE DO

We commit to build a bridge between ‘diverse’ community-members in Amsterdam Zuidoost: familiar and unknown, privileged and marginalized, strong and vulnerable, traditional and modern, seen and unseen. The Future stands with Diverse Hearts and United Minds. Together, we Innovate Our Future.

We dive into an exiting journey to discover the hidden gems in our ZO community – the ‘Cinderellas’ whose quiet efforts create powerful ripples. Because real impact doesn’t always come with a spotlight. Sometimes it comes with a ball, a goal, and a Team that believes in something bigger!

And last, but not least, we reject the notion that innovation is reserved for the highly educated or tech-savvy. Historic underrepresentation and limited trust in institutions should no longer be barriers for Zuidoost’ers to realize their full potential in creativity, innovation, and inspiring others. That’s why we’re building A’dam ZO InnoHUB – a space to create ideas, foster talents, and drive inclusive innovation.

four person hands wrap around shoulders while looking at sunset

OUR MISSION

Our mission is to foster diverse, equal, united, and sustainable society.

People no longer live in isolated regions; cultures and communities are now interconnected across every corner of the world. This growing diversity is part of our new reality and it’s a call for greater cooperation, mutual respect, and a willingness to learn from one another to build a more inclusive, more equal, more united and sustainable society… TOGETHER!

OUR VISION

Our vision is to be a global leader in championing a diverse, equal, united, and sustainable society. 

We think ‘globally’ because the challenges we face—inequality, exclusion, and sustainability— are not confined to one place; they exist everywhere! In a rapidly evolving world, change cannot remain local; solutions must be shared, adapted, and expanded. By bringing our approaches to a broader stage, we seek to make a meaningful impact not just in the South-East of Amsterdam but in communities worldwide, fostering real and lasting change.

And we can only succeed here if we work together… TOGETHER with you, no matter in which part of the world you are! Thanks to technologies, there are no borders and (almost) no limits 🙂

OUR VALUES

Diverse society

Our background, race, gender, religion or physical condition make us unique.

Equal society

We are equal by nature and should be equal when it concerns rights and opportunities.

United society

Individually we are strong, in unity we make the society even stronger.

Sustainable society

Our smart and responsible actions in the society should focus on minimizing impact on the environment in all aspects and make it more sustainable.

OUR LOGO

And last, but not least, to mention.

Our logo is a clover with four leaves. Each clover’s leave represents one of the four values. The clover symbolizes the foundation’s commitment to growing and nurturing a diverse, united, equal, and sustainable society.

Orange: for equality

Blue: for unity

Yellow: for diversity

Green: for sustainability